777lux Privacy
Policy
At 777lux, protecting the personal information of our Bangladesh players is a fundamental responsibility. This Privacy Policy explains exactly what data we collect, why we collect it, how it is stored and used, and the rights you hold over your own information. We are committed to transparency in every aspect of how we handle your data.
Scope of This Policy: This Privacy Policy applies to all personal data collected by 777lux through the website at https://777lux.net, our mobile-optimised platform, customer support channels, and any other service operated under the 777lux brand. It applies to all registered players and visitors, including those located in Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, and Mymensingh. By using the 777lux platform, you acknowledge that you have read and understood this policy.
Our Commitment: 777lux does not sell, rent, or trade your personal data to third parties for their own marketing purposes. Data shared with our partners and service providers is limited strictly to what is necessary for the operation of the platform and the delivery of services to you as a registered player.
SSL Encryption
All data transmitted between your device and the 777lux platform is protected by industry-standard SSL (Secure Socket Layer) encryption. This ensures that your personal details, payment information, and account credentials remain private in transit.
Secure Data Storage
Your personal information is stored on secure, access-controlled servers. Access to player data is restricted to authorised 777lux personnel and approved service providers who require that data to perform their contractual functions.
No Data Selling
777lux does not sell, rent, or otherwise commercially transfer your personal data to any third party for their independent marketing or profiling purposes. Data is shared with partners only as strictly necessary to operate the platform.
Your Data Rights
You have the right to access, correct, and request deletion of your personal data held by 777lux, subject to applicable legal retention requirements. Requests can be submitted via our support team at [email protected].
Cookie Transparency
777lux uses cookies and similar tracking technologies to improve platform performance and deliver a personalised experience. Our cookie usage is limited to functional, analytical, and session-management purposes. We do not use third-party advertising cookies.
KYC Compliance
To meet our anti-money laundering obligations, 777lux collects identity verification documents from players. This data is handled with strict confidentiality and is used solely for the purpose of verifying your identity and complying with applicable regulations.
Information We Collect
777lux collects personal data from you in the course of operating the platform, processing transactions, verifying your identity, and delivering customer support. The categories of personal data we collect are described below.
Registration Data: When you create a 777lux account, we collect your full legal name, date of birth, email address, mobile phone number, and residential address. This information is required to establish your account, verify your age, and maintain your player profile.
Identity Verification Data: As part of our Know Your Customer (KYC) process, we may collect copies of government-issued identification documents such as your National Identity Card (NID), passport, or driver's licence. We may also collect proof of address documents. These documents are used solely for identity verification and fraud prevention purposes.
Financial Data: To process deposits and withdrawals, we collect payment account details relevant to your chosen payment method. For bKash, Nagad, Rocket, and Upay transactions, this includes your registered mobile financial service account number. For bank transfer transactions, this includes your bank account number and bank name. We do not store full card numbers for Visa or Mastercard transactions — card data is handled directly by our certified payment processing partner.
Transaction Data: We maintain a record of all deposits, withdrawals, bonuses claimed, wagers placed, and game results associated with your account. This data is used for account management, dispute resolution, responsible gaming monitoring, and compliance reporting.
Technical Data: When you access the 777lux platform, we automatically collect certain technical information including your IP address, device type, operating system, browser type and version, screen resolution, and session duration. This data is used for platform security, fraud detection, and performance optimisation.
Communications Data: If you contact 777lux via live chat, email, or any other support channel, we retain a record of that correspondence. This enables us to provide consistent, high-quality support and to resolve any disputes that may arise from previous interactions.
Behavioural Data: We collect information about how you navigate and interact with the 777lux platform — including pages visited, games played, time spent on each section, and features used. This data helps us improve the user experience and identify any responsible gaming concerns at an early stage.
| Data Category | Examples | Purpose |
|---|---|---|
| Registration Data | Name, date of birth, email, phone, address | Account creation, age verification |
| Identity Documents | NID, passport, proof of address | KYC verification, fraud prevention |
| Financial Data | bKash/Nagad number, bank account details | Deposit and withdrawal processing |
| Transaction Data | Deposit history, wager records, bonus claims | Account management, compliance |
| Technical Data | IP address, device type, browser info | Security, fraud detection |
| Behavioural Data | Pages visited, games played, session length | UX improvement, responsible gaming |
How We Use Your Data
777lux processes your personal data for specific, legitimate purposes. We do not process your data in ways that are incompatible with the purposes for which it was originally collected. The primary purposes for which we use your data are set out below.
- Account Management: To create, maintain, and administer your 777lux player account, including processing your registration, managing your profile settings, and enabling you to access the full range of platform services.
- Identity Verification: To verify that you meet the minimum age requirement of 18 years and to confirm your identity in line with our KYC obligations. This processing is essential for legal compliance and cannot be waived.
- Payment Processing: To process your deposits and withdrawals via your chosen payment method — including bKash, Nagad, Rocket, Upay, and Bangladesh bank transfers — and to maintain accurate financial records associated with your account.
- Fraud and Security: To detect, investigate, and prevent fraudulent activity, money laundering, account takeover attempts, and other prohibited conduct. This includes automated monitoring of transaction patterns and login activity.
- Responsible Gaming: To monitor your gambling behaviour for signs of problematic play, to enforce any self-exclusion or deposit limits you have set, and to contact you if our responsible gaming systems identify a potential concern.
- Customer Support: To respond to your enquiries, investigate complaints, and resolve disputes. Support correspondence is retained to ensure continuity and consistency of service.
- Marketing Communications: Where you have provided explicit consent to receive marketing communications, we may send you promotional emails or in-platform notifications about bonuses, seasonal promotions (such as BPL offers, Eid specials, and Pohela Boishakh campaigns), and VIP programme updates. You may withdraw this consent at any time via your account settings or by contacting support.
- Platform Improvement: To analyse aggregated, anonymised usage data with the aim of improving the performance, design, and features of the 777lux platform.
- Legal Compliance: To comply with applicable legal obligations, including responding to lawful requests from regulatory authorities or law enforcement agencies.
Legal Basis for Processing: 777lux processes your personal data on the following legal bases: (a) contract performance — processing necessary to fulfil our obligations to you as a registered player; (b) legal obligation — processing required to comply with applicable laws and regulations; (c) legitimate interests — processing for fraud prevention, platform security, and service improvement; and (d) consent — processing for marketing communications, where you have opted in.
Data Sharing and Disclosure
777lux does not sell your personal data to third parties. We may, however, share specific categories of your personal data with trusted partners and service providers where this is necessary to operate the platform and deliver services to you. All third parties with whom we share data are required to handle your information in accordance with strict data protection standards.
Payment Service Providers: Your financial account details are shared with the relevant payment service provider — such as bKash, Nagad, Rocket, Upay, or the respective bank — solely for the purpose of processing your requested transaction. We do not retain full payment credentials beyond what is required for transaction logging.
Game and Technology Providers: To deliver our casino and sports betting services, 777lux works with certified third-party studios including Pragmatic Play, Evolution Gaming, Spribe, Ezugi, NetEnt, and Microgaming. These providers may receive limited technical data (such as session tokens and game interaction logs) that is required for game delivery and fair-play auditing. They do not receive your personal registration details or financial data.
Identity Verification Partners: 777lux may use third-party KYC and identity verification services to assist with document checking and fraud screening. These partners receive the specific document data required to complete the verification process and are bound by strict data handling agreements.
Legal and Regulatory Disclosure: 777lux may disclose your personal data to law enforcement agencies, government bodies, or regulatory authorities where we are legally required to do so, or where disclosure is necessary to prevent, detect, or prosecute financial crime, fraud, or other illegal activity. Such disclosures are made on a strictly need-to-know basis.
Business Transfers: In the unlikely event of a merger, acquisition, or sale of all or part of 777lux's business assets, your personal data may be transferred to the acquiring entity as part of that transaction. You will be notified of any such change that affects how your personal data is processed.
No Cross-Border Data Sales: 777lux does not transfer or sell your personal data to overseas data brokers, advertising networks, or unaffiliated third parties for any commercial purpose unrelated to the provision of our platform services.
Data Security and Retention
777lux takes the security of your personal data seriously and has implemented a range of technical and organisational measures to protect it against unauthorised access, loss, alteration, or disclosure.
Security Measures: All data transmitted between your device and the 777lux platform is encrypted using SSL/TLS technology. Player account passwords are stored in hashed form and are never accessible in plain text, even to 777lux staff. Access to player data within the organisation is restricted on a role-based, need-to-know basis. Our servers are hosted in secure data centre environments with physical access controls, intrusion detection systems, and regular security audits.
Breach Response: In the event of a personal data breach that poses a risk to your rights and freedoms, 777lux will take immediate steps to contain the breach, assess its scope, and notify affected players without undue delay. Notifications will be sent to the email address registered on your account.
Data Retention Policy: 777lux retains your personal data for as long as your account remains active and for a period thereafter as required by applicable legal and regulatory obligations. The specific retention periods applicable to different categories of data are as follows:
- Account registration data: Retained for the duration of your active account plus a minimum of 5 years following account closure, in line with anti-money laundering record-keeping requirements.
- Transaction records: Retained for a minimum of 5 years from the date of each transaction.
- KYC documents: Retained for the duration of your account and for 5 years following closure.
- Support correspondence: Retained for 3 years from the date of the most recent interaction in a given support thread.
- Technical and session data: Retained for up to 12 months from the date of collection.
- Marketing consent records: Retained until you withdraw your consent or your account is closed.
Upon expiry of the applicable retention period, your personal data will be securely deleted or anonymised in a manner that prevents reconstruction of identifying information.
Your Privacy Rights
As a player on the 777lux platform, you hold a number of rights in relation to the personal data we hold about you. 777lux is committed to honouring these rights in a timely and transparent manner.
- Right of Access: You have the right to request a copy of the personal data that 777lux holds about you. Requests will be fulfilled within a reasonable timeframe following identity verification. To submit an access request, contact [email protected] with the subject line "Data Access Request".
- Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. You can update basic profile information directly within your account settings, or contact support for assistance with more complex corrections.
- Right to Erasure: You may request the deletion of your personal data where it is no longer necessary for the purposes for which it was collected, where you have withdrawn consent, or where you object to its processing. Please note that this right is subject to our legal retention obligations — we are required to retain certain categories of data for defined periods regardless of an erasure request.
- Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data in certain circumstances — for example, while a dispute regarding the accuracy of that data is being investigated.
- Right to Object: Where we process your data on the basis of legitimate interests, you have the right to object to that processing. You also have an unconditional right to object to the processing of your data for direct marketing purposes at any time.
- Right to Withdraw Consent: Where processing is based on your consent — in particular, consent to receive marketing communications — you have the right to withdraw that consent at any time without affecting the lawfulness of processing that occurred prior to withdrawal. Withdrawal of consent can be effected through your account settings or by contacting our support team.
How to Exercise Your Rights: All privacy rights requests should be submitted to [email protected]. Please include your registered name, account username, and a brief description of your request. To protect your data, 777lux may need to verify your identity before processing your request. We aim to respond to all rights requests within 30 days of receipt.
Third-Party Services and Game Providers
The 777lux platform integrates services from certified third-party providers to deliver the full range of casino games, live dealer experiences, and sports betting markets available to our players. This section explains how those integrations interact with your personal data.
Game Studios: When you launch and play a game supplied by a third-party studio — such as Pragmatic Play, Evolution Gaming, Spribe, Ezugi, NetEnt, or Microgaming — a secure session is initiated between the 777lux platform and the game provider's servers. The game provider may receive a session token and game interaction data necessary to operate the game in real time, calculate outcomes, and return results to the platform. Game providers do not receive your full player profile, payment details, or KYC documents. Each game provider processes this limited technical data under their own applicable data protection policies.
Payment Processors: When you initiate a deposit or withdrawal through bKash, Nagad, Rocket, Upay, or a Bangladesh bank, your financial account details are passed directly to that payment service provider's infrastructure to facilitate the transaction. 777lux does not store sensitive payment credentials beyond the minimum necessary for transaction reference and reconciliation.
Analytics Providers: 777lux may use internal or third-party analytical tools to process anonymised and aggregated platform usage data. These tools do not process data in a form that identifies individual players and are used solely to assess platform performance metrics.
External Links: The 777lux website does not contain links to external third-party websites. Should any such links ever appear in informational content, 777lux is not responsible for the privacy practices of those external sites, and you should review their respective privacy policies before providing any personal information.
Policy Updates and Contact
Policy Updates: 777lux reserves the right to update this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or platform features. When material changes are made, we will notify registered players via the email address associated with their account or via an in-platform notification. The updated policy will be published at https://777lux.net/privacy-policy with the revised effective date clearly indicated at the top of the document. Your continued use of the platform following the publication of an updated policy constitutes acceptance of the revised terms.
Children's Privacy: The 777lux platform is strictly for adults aged 18 and above. We do not knowingly collect personal data from persons under the age of 18. If we become aware that a registered account belongs to a person under 18, that account will be immediately suspended, all associated personal data will be handled in accordance with our underage account closure procedure, and any funds held in the account will be dealt with in accordance with our terms of service. If you believe a person under 18 has registered on the platform, please notify us immediately at [email protected].
Contact Information: If you have any questions, concerns, or requests relating to this Privacy Policy or to the personal data that 777lux holds about you, please contact our data support team. All enquiries should be directed in writing to [email protected]. Our team is available 24 hours a day, 7 days a week, operating on Bangladesh Standard Time (BST, UTC+6). We aim to acknowledge all privacy enquiries within 48 hours and to provide a substantive response within 30 days.
Language of This Policy: This Privacy Policy is published in English. In the event that any translation is provided for reference, the English language version shall be the authoritative text for all purposes.
Your Data Is Safe at 777lux
Play with confidence knowing your personal information is protected with SSL encryption and handled with full transparency. Explore the 777lux platform — live casino, cricket betting, slots, and VIP rewards — all in BDT.
18+ only. Please play responsibly. This Privacy Policy applies to all use of the 777lux platform.